Welcome to my blog — a collection of articles, frameworks, and observations on growth, marketing strategy and working with founders and leadership teams. Much of this content was originally published on LinkedIn, where I regularly share practical insights drawn my experience.

“We want to grow active users. Fast.” That’s what the founders of a community-driven financial analytics platform told me when they briefed me for an audit 2 years ago. In these processes, I don’t just look at the marketing stuff such as channels, tactics, and attribution. I also look deep into the business number and … Continue… read more

Many CEOs and founders I am speaking to tell me they want a higher CR1 (the percentage of site visitors that become leads) and a lower CPL – believing that this automatically drives business success. True, if you run a lead gen business, CR1 matters.
 But it’s not that straightforward: A high CR1 isn’t always … Continue… read more

I took this picture in the dressing room of a clothing store in Valencia, and I can’t get over how much respect I have for this shop to put such a statement there. But they are anything but stupid; while they may be losing a bit of short-term revenue, they gain long-term loyalty. And by … Continue… read more

🔥 This is a topic I’ve been discussing with many of my clients recently, so I wanted to share an excellent ‘Oldie but Goldie’: A while ago, Byron Sharp published an article called “Why Paid Search is Like Shelf-Space.” Here is my take on it. I firmly believe that (Paid) Search is a fantastic channel, … Continue… read more

Most organizations I have worked with have some kind of marketing performance dashboard that they look at daily or weekly. Sometimes this is built in Google Sheets or – preferably – in a sophisticated tool such as Looker. And in most of the cases, what sits on top of these dashboards are KPIs and absolute … Continue… read more

Being a true G.O.A.T., he took the audience through the different stages of his exceptional career 🚀. For each of these stages, he highlighted a person who was instrumental and connected them to individual learnings 💡. He did this without being preachy, but yet highly emotional , full of gratitude, and with quite a bit … Continue… read more

As startups are pushing for more and more growth, they often encounter a unique set of marketing challenges that can either be stumbling blocks or stepping stones. In this article, I’ll first walk you through four structural growth barriers that frequently emerge during the Series A phase and in the second part I’ll explain why … Continue… read more

They are all descriptors for groups of people that evoke pictures that are much richer than just the sum of their words that describe them. Do you know who you are for? To be really, really good at what you are doing, you need to understand who you are doing this for, what drives the … Continue… read more

I’ve always had a thing for monkeys and apes – primates just fascinate me.  A few years ago, I came across Fundacion Mona (check out their great instagram), an amazing primate rescue center located near Girona, Spain and I started sponsoring one of their rescue chimps named Juanito. A couple of weeks ago I went … Continue… read more