I took this picture in the dressing room of a clothing store in Valencia, and I can’t get over how much respect I have for this shop to put such a statement there.
But they are anything but stupid; while they may be losing a bit of short-term revenue, they gain long-term loyalty. And by doing so, we all win for one piece of clothing less that lands on a landfill. Much applause for Edmmond Studios for making their customers think. 👏🛍️
And in the end, I actually didn’t buy what I tried on that day.
Most businesses should take a page from this book.
And yes, it does remind me of the famous 2011 Black Friday “Don’t buy this Jacket” ad from Patagonia. But in this case, I truly appreciate a bit of borrowing – and I actually imagine that Patagonia would feel the same. 🌟🧥