Stefan Petzinger – Strategic Growth Advisor | Consultant to Founders, CEOs & Boards

What Do Board Committees Actually Do? Insights from the Chair of a Growth-Focused Committee

Stefan Petzinger — Fri, 06 Jun 2025 12:38:07 +0000

Behind the scenes: Have you wondered what a board committee actually does? Today I want to shed some light on this. When I got appointed to the board of Hapimag last year, I also joined the Customer and Product Committee (or short CPC). And since this May, I am chairing our CPC. Typically, proper boards …

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Hiring an interim CMO? Here’s what founders and CEOs should expect. 🚀

Stefan Petzinger — Thu, 22 May 2025 14:07:04 +0000

Over the past years, I have taken on several mandates as an interim CMO. It normally starts when a CEO or founder comes to me (or another interim CMO) because somebody has left and isn’t replaced yet or somebody was meant to show up but hasn’t. Oooops 🙈. While that’s a valid use case, there …

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The importance of knowing what is the right problem to solve…

Stefan Petzinger — Fri, 09 May 2025 14:47:00 +0000

“We want to grow active users. Fast.” That’s what the founders of a community-driven financial analytics platform told me when they briefed me for an audit 2 years ago. In these processes, I don’t just look at the marketing stuff such as channels, tactics, and attribution. I also look deep into the business number and …

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More is not always better… or why a high CR1 is not always good — and what your landing page has to do with a bouncer. 🙅‍♂️

Stefan Petzinger — Wed, 16 Apr 2025 14:56:19 +0000

Many CEOs and founders I am speaking to tell me they want a higher CR1 (the percentage of site visitors that become leads) and a lower CPL – believing that this automatically drives business success. True, if you run a lead gen business, CR1 matters.  But it’s not that straightforward: A high CR1 isn’t always …

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Could it be the best marketing to tell customers to think twice before buying something? 🤔

Stefan Petzinger — Sat, 18 May 2024 15:01:00 +0000

I took this picture in the dressing room of a clothing store in Valencia, and I can’t get over how much respect I have for this shop to put such a statement there. But they are anything but stupid; while they may be losing a bit of short-term revenue, they gain long-term loyalty. And by …

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🚀 (Paid) Search Isn’t Enough to Unlock the Next Level of Growth. Or: Why us Digital Marketers should think like Brick & Mortar Retailers. 🛍️

Stefan Petzinger — Thu, 31 Aug 2023 12:33:19 +0000

🔥 This is a topic I’ve been discussing with many of my clients recently, so I wanted to share an excellent ‘Oldie but Goldie’: A while ago, Byron Sharp published an article called “Why Paid Search is Like Shelf-Space.” Here is my take on it. I firmly believe that (Paid) Search is a fantastic channel, …

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A small change in the way you look at your numbers can make all the difference.

Stefan Petzinger — Mon, 21 Aug 2023 15:55:56 +0000

Most organizations I have worked with have some kind of marketing performance dashboard that they look at daily or weekly. Sometimes this is built in Google Sheets or – preferably – in a sophisticated tool such as Looker. And in most of the cases, what sits on top of these dashboards are KPIs and absolute …

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Dirk Nowitzki’s Hall of Fame Speech: Why It Was More Than Just Basketball 🏀🏆 And a personal trip down memory lane.

Stefan Petzinger — Mon, 21 Aug 2023 11:35:50 +0000

Being a true G.O.A.T., he took the audience through the different stages of his exceptional career 🚀. For each of these stages, he highlighted a person who was instrumental and connected them to individual learnings 💡. He did this without being preachy, but yet highly emotional , full of gratitude, and with quite a bit …

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Unlocking Startup Success: Navigating 4 Common Marketing Challenges

Stefan Petzinger — Mon, 21 Aug 2023 11:30:12 +0000

As startups are pushing for more and more growth, they often encounter a unique set of marketing challenges that can either be stumbling blocks or stepping stones. In this article, I’ll first walk you through four structural growth barriers that frequently emerge during the Series A phase and in the second part I’ll explain why …

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What do ‘soccer mums’, ‘road warriors’, ‘football crazy kids’, and ‘travel experts’ have in common?

Stefan Petzinger — Mon, 21 Aug 2023 11:26:04 +0000

They are all descriptors for groups of people that evoke pictures that are much richer than just the sum of their words that describe them. Do you know who you are for? To be really, really good at what you are doing, you need to understand who you are doing this for, what drives the …

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